If you’re like me, it might feel like every time you turn around it’s another “day.” National Son Day, National Ice Cream Day, National Chocolate Chip Cookie Day. One day I joked that I was going to invent a day like “National Red Licorice Lovers Appreciation Day” and just act like everyone missed out to see what happened. I still might 🙂
So you might be wondering, do I need to hop on the bandwagon with all of these days?! How will I keep up?! And the answer is yes and no. No, you don’t need to go crazy chasing down every “day” and trying to do something for your business. That would be exhausting and leave your customers heads spinning!
But I do think you can and should make that calendar work for you and your business. If there’s something in there that’s fun and feels right, go for it! Have a gift store? Definitely do some hype about Sweetest Day! Run a barbecue restaurant? National Pulled Pork Day is coming up and makes sense and could be fun.
Now more than ever, I think people are looking for an engaging with these small, no pressure holidays as something easy to look forward to, especially if they can have fun and participate in a way that makes them feel safe. Maybe it’s just offering free gift wrap to Sweetest Day shoppers, or running a special on pulled pork sandwiches to make the holiday fun for your customers and a good fit for your business.
The best way to get ahead of them? Work on your content calendar a few months out. You don’t need to know every single post, but fill in those special “days” that could be a good fit for your business, get them on the calendar and start thinking of ways to engage your customers using that as a prompt. Because at the end of the day, that’s what it is — just a great prompt and a way to engage!
Any questions on how to get started on a content calendar? I’d love to hear in the comments!
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